By Anthony Knopp, Manuel Medrano, Priscilla Rodriguez, Brownsville Historical Association
Brownsville, Texas, was established in 1850 on the banks of the Rio Grande. Every February since 1938, this thriving community of nearly 200,000 residents has joined its Mexican neighbor, Matamoros, to celebrate their shared cultural heritage. Charro Days burst onto the Rio Grande Valley scene in the depths of the Great Depression, bringing dances, parades, fireworks, boat races, and a rodeo to a dispirited populace. The celebration achieved instant success and soon gained national recognition through magazines, radio, and television. Renowned dance bands and celebrities enhanced the enjoyment of revelers dressed in charro costumes. As time passed, Charro Days evolved with the addition of events such as the Mr. Amigo presentation, which recognizes an outstanding Mexican citizen, and Sombrero Fest, which attracts large crowds with its diverse entertainment.